{"id":4401,"date":"2026-06-01T10:34:55","date_gmt":"2026-06-01T10:34:55","guid":{"rendered":"https:\/\/ancora.cat\/?p=4401"},"modified":"2026-06-01T11:27:18","modified_gmt":"2026-06-01T11:27:18","slug":"platja-daro-acomiada-el-cisne-despres-de-gairebe-70-anys-dhistoria","status":"publish","type":"post","link":"https:\/\/ancora.cat\/?p=4401","title":{"rendered":"Platja d\u2019Aro acomiada El Cisne despr\u00e9s de gaireb\u00e9 70 anys d\u2019hist\u00f2ria"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un dels establiments m\u00e9s emblem\u00e0tics de Platja d\u2019Aro, <strong>El Cisne<\/strong>, ha tancat definitivament les seves portes aquest diumenge 31 de maig, posant punt final a una traject\u00f2ria de gaireb\u00e9 set d\u00e8cades al centre del municipi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundat l\u2019any <strong>1957<\/strong> a l\u2019avinguda de s\u2019Agar\u00f3, El Cisne s\u2019havia convertit en un aut\u00e8ntic s\u00edmbol de la poblaci\u00f3 i era considerat l\u2019establiment comercial en actiu m\u00e9s antic de Platja d\u2019Aro. Durant generacions, ve\u00efns, visitants i estiuejants han passat per les seves taules per esmorzar, fer un caf\u00e8, degustar els seus pastissos o simplement compartir una estona en un dels locals m\u00e9s reconeixibles del municipi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019anunci del tancament ha generat nombroses mostres de nost\u00e0lgia entre clients habituals, que recorden El Cisne com un punt de trobada inseparable de la hist\u00f2ria moderna de Platja d\u2019Aro. Molts destaquen l\u2019ambient cl\u00e0ssic del local, el tracte familiar i una decoraci\u00f3 que, lluny de seguir les modes actuals, conservava l\u2019ess\u00e8ncia d\u2019una altra \u00e8poca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segons diverses informacions, la fam\u00edlia propiet\u00e0ria ha venut tant el local comercial com l\u2019habitatge superior a uns inversors, que preveuen destinar l\u2019espai al mercat de lloguer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El tancament d\u2019El Cisne s\u2019afegeix a la desaparici\u00f3 progressiva d\u2019altres negocis hist\u00f2rics de Platja d\u2019Aro, en un context de transformaci\u00f3 comercial marcat per l\u2019arribada de noves marques i franqu\u00edcies. Per a molts ve\u00efns, la seva desaparici\u00f3 representa la p\u00e8rdua d\u2019una part de la mem\u00f2ria col\u00b7lectiva del municipi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb la persiana abaixada per \u00faltima vegada, Platja d\u2019Aro diu adeu a un dels seus grans cl\u00e0ssics. Un local que durant gaireb\u00e9 70 anys ha estat testimoni de l\u2019evoluci\u00f3 tur\u00edstica de la Costa Brava i que quedar\u00e0 gravat en el record de moltes generacions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un dels establiments m\u00e9s emblem\u00e0tics de Platja d\u2019Aro, El Cisne, ha tancat definitivament les seves portes aquest diumenge 31 de maig, posant punt final a una traject\u00f2ria de gaireb\u00e9 set d\u00e8cades al centre del municipi. Fundat l\u2019any 1957 a l\u2019avinguda de s\u2019Agar\u00f3, El Cisne s\u2019havia convertit en un aut\u00e8ntic s\u00edmbol de la poblaci\u00f3 i era [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,49],"tags":[],"class_list":["post-4401","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualitat","category-societat"],"_links":{"self":[{"href":"https:\/\/ancora.cat\/index.php?rest_route=\/wp\/v2\/posts\/4401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ancora.cat\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ancora.cat\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ancora.cat\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ancora.cat\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4401"}],"version-history":[{"count":1,"href":"https:\/\/ancora.cat\/index.php?rest_route=\/wp\/v2\/posts\/4401\/revisions"}],"predecessor-version":[{"id":4403,"href":"https:\/\/ancora.cat\/index.php?rest_route=\/wp\/v2\/posts\/4401\/revisions\/4403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ancora.cat\/index.php?rest_route=\/wp\/v2\/media\/4402"}],"wp:attachment":[{"href":"https:\/\/ancora.cat\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ancora.cat\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ancora.cat\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}